Dr Bernard Frimpong Bannor

My multidisciplinary background—from psychology to project management to business studies—informs my innovative approach to research and teaching. At the intersection of marketing theory, entrepreneurship, and systems thinking, I bring a unique perspective to transforming markets through value constellation approaches. My research challenges conventional value chain thinking, introducing value constellation frameworks that better capture complex market dynamics. This paradigm shift reveals new opportunities for market actors as active co-creators of value rather than passive participants in linear systems. My teaching is enriched by extensive industry experience with international development agencies, where I have supported graduate startups and managed policy development projects. These real-world experiences provide valuable contexts that enhance classroom learning. I am passionate about connecting theory with practice, creating knowledge that benefits academic understanding and practical application. Through my research and collaboration with diverse stakeholders, I work to develop more inclusive, resilient, and innovative market systems that generate value for all participants. I welcome industry and academic collaboration opportunities and PhD supervision in marketing-entrepreneurship interface research, marketing systems, social networks, value-co-creation, market access and platform business models.

The Centre for Enterprise and Innovation (CEI)

• Markets and Marketing Systems
• Resource Integration
• Service Exchanges and Ecosystems
• Value Co-creation
• Social Network Analysis
• Systems-Thinking Applications

• Brand Management
• Entrepreneurship and Business Ventures
• Contemporary Marketing Practices
• Research Methods for Marketers
• Retail Marketing
• Consumer Behaviour
• Dissertation
• Introduction to Marketing

• PhD in Business and Management Studies (Marketing-Entrepreneurship Interface), De ÌìÃÀ´«Ã½ University-United Kingdom, Oct 2020- Sep 2024
• Focus on service exchange culture within entrepreneurial networks and influences on market access using a systems-thinking approach.
• MSc in Project Management (Distinction), De ÌìÃÀ´«Ã½ University- United Kingdom, Jan 2019- Jun 2020
• Focus on Project Management Case Study Analysis, Project Management Skills, Business Creation and Innovation, Contemporary Business Model Generation, Accounting for Managers, Risk Management, Business Research Methodology and Dissertation on Capacity Building Projects
• BSc (Hons) in Psychology (First Class), University of Cape Coast, Ghana, Sep 2009- Jun 2013
• Focus on Psychometrics, Psychological testing, Statistics, Biological Basics of Behaviour, Personnel Management, Organisational Psychology, Community Psychology, Social Psychology, Crisis Management, Behavioural Management, Industrial Psychology, Motivation, Emotions, Personality, Learning Disabilities

Brand Management- BMKT2001; Strategic Brand Management- BMMM5002, Research Methods for Marketers-MARK5069; Dissertation- BMAP5005; Contemporary Marketing Practice- BMMM5001; Entrepreneurship and Business Ventures- BBMK1004, Introduction to Marketing-BABM1002; Retail Marketing- MARK3005

Distinction, Masters degree in Project Management 2020 at De ÌìÃÀ´«Ã½ University

First Class Honors bachelors degree in Psychology 2013 at University of Cape Coast

District Best Mushroom Farmer Award from the Ministry of Food and Agriculture Ghana, Sekyere-Kumawu District Directorate 2014

Government of Ghana Scholarship of Merit (SHS) 2004-2007

• Bannor, B. and Takhar, A. (2023) ‘Towards a System Thinking of Markets: An Integration of Relational Ties and Exchange Institutions Within the Channel-Transvection Domain’,
• Academy of Marketing Science World Marketing Congress: Bringing Back the Soul to Marketing, University of Kent, Canterbury, July 2023. Available at:
• Bannor, B.F., Ojeme, M. and Takhar, A. (2023) ‘A Middle-Range Framework for Mapping African Small-Scale Farmers’ Relationships in the Agri-Market: Implications for the UN
• Decade of Family Farming’, In F. Kerrigan (Ed.), Proceedings of Academy of Marketing, Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, July 2023. Available at:
• Bannor, B.F. (2021) ‘Networking for higher-value markets: the role of the farmer’s network characteristics’, The Global Research Conference for Marketing and Entrepreneurship: EM SIG Doctoral Consortium 2021, Virtual, July 26-29
• Bannor, B.F. (2021) ‘Entrepreneurial marketing networks for agribusiness market access: the moderating role of the entrepreneur's network characteristics’, The European Academy of Management Conference: Entrepreneurship SIG, Doctoral Colloquium 2021, Virtual, June 14-15